Archive:October 16, 2023

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Dior’s Foray Into Blockchain: Fashion and Digital Proof of Authenticity

Dior’s Foray Into Blockchain: Fashion and Digital Proof of Authenticity

Dior’s B33 Sneaker

In July 2023, Dior announced its first foray into blockchain when it released B33 sneakers for men, a further example of how brands are evolving how they interact, influence, and collaborate with consumers.

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