Category: Technology

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Fashion Law Update – August 2022 Edition
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French Framework for “Kidfluencers” – Yet Another Undertaking for Online Platforms
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Fashion Law Update – November 2021 edition
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Optimising your D2C e-commerce fashion operation – top 10 tips
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Fashion Law Update
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UK Advertising Regulator makes first ever ruling on disclosures required for commercial marketing via a TikTok video
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Fashion Law Update
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Photographer’s Claim of Copyright Infringement Over Use of Embedded Instagram Photo Still Alive

Fashion Law Update – August 2022 Edition

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the why we live, what is happening.”

Coco Chanel

In this edition of Fashion Law, we cover a range of topics which are having an impact on businesses and consumers in the fashion and luxury products sector worldwide.

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French Framework for “Kidfluencers” – Yet Another Undertaking for Online Platforms

Through its Act no.2020-1266 dated 19 October 2020 (the Act), the French legislator elected to regulate the commercial exploitation of the images of children aged 16 and under on online platforms (Kidfluencers).

Despite the potentially lucrative consequences of these emerging practices, Kidfluencers operated in a legal vacuum which could have resulted in parents exploiting their children, without the latter reaping any financial benefits or regaining any control of their images upon coming of age.

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Fashion Law Update – November 2021 edition

Fashion is the armor to survive the reality of everyday life

Bill Cunningham

In this edition of Fashion Law, we look at the emerging and evolving trends within the retail, luxury goods and fashion sectors post COVID-19 around the world.

In this edition, we focus on a few themes which include:

  • Navigating a fashion brand’s transition to direct to consumer
  • Important updates for brands selling goods in Europe
  • Managing supply chain risk – the U.S. perspective
  • Consumer Law in Australia
  • What’s happening in fashion intellectual property?
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Optimising your D2C e-commerce fashion operation – top 10 tips

The COVID-19 pandemic accelerated most brands’ plans to grow their own direct to consumer (D2C) e-commerce presence. For many brands, this has become essential to their continued survival and competitiveness.
However, how does a fashion brand run a successful e-commerce site whilst retaining the exclusive allure and personal feel of its designer stores? What are the key legal pitfalls it should be looking out for as it navigates this changing landscape? We’ve pulled together 10 lessons learnt over the past 18 months:

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Fashion Law Update

“Style is the only thing you can’t buy. It’s not in a shopping bag, a label, or a price tag. It’s something reflected from our soul to the outside world—an emotion.”

Alber Elbaz

In this edition of Fashion Law, we have a huge selection of articles from around the world.

As many countries ease into a new way of living with/post COVID-19, the way we do business has changed. Some businesses managed to expand their offerings going online, while others needed to increase their brand protection to counteract copycats, trade mark and design infringements.

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UK Advertising Regulator makes first ever ruling on disclosures required for commercial marketing via a TikTok video

A TikTok post on an Emily Canham’s account, a beauty blogger and YouTube star, is the first TikTok video found to be in breach of the Advertising Standards Authority’s (ASA) requirement for disclosure in the UK (see here).

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Fashion Law Update

“What’s my style is not your style, and I don’t see how you can define it. It’s something that expresses who you are in your own way.”
Iris Apfel

In this edition of Fashion Law, we have a huge selection of articles from around the world.

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Photographer’s Claim of Copyright Infringement Over Use of Embedded Instagram Photo Still Alive

User beware – you may be held to a social media platform’s terms of use – or not. Most people are aware that by using a social media platform, they give up some rights to the content that they share. What rights and to what extent depends on the platform and the specific terms of use.

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