Tag:ASA

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Just Seen to be Green? CMA Launches Investigation Into Three Fashion Companies
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UK Advertising Regulator makes first ever ruling on disclosures required for commercial marketing via a TikTok video

Just Seen to be Green? CMA Launches Investigation Into Three Fashion Companies

Aug 16 2022
Browse archives for August 16, 2022
Posted in

Advertising, Apparel, Consumer & Retail, Events, IP: Trade Marks, Copyright & Designs, Litigation

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The trend of regulators cracking down on misleading green claims or the so-called “greenwashing” continues this week. In the latest development, on Friday 29 July 2022, the British competition watchdog, the Competition and Markets Authority (CMA), launched an investigation into the eco-friendly claims of retailers Asos, Boohoo, and Asda.

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UK Advertising Regulator makes first ever ruling on disclosures required for commercial marketing via a TikTok video

Nov 06 2020
Browse archives for November 06, 2020
Posted in

Technology

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A TikTok post on an Emily Canham’s account, a beauty blogger and YouTube star, is the first TikTok video found to be in breach of the Advertising Standards Authority’s (ASA) requirement for disclosure in the UK (see here).

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