Tag: Italian Code of Advertising

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The image of woman objectification in advertising is no longer compliant as well as fashionable

The image of woman objectification in advertising is no longer compliant as well as fashionable

In the context of modern advertising, especially in the countries of the old continent and in the fashion market, the image of women has been severely challenged. This is a tricky topic with multiple socio-cultural, economic and political implications. Advertising is often accused of crossing the limits, with the risk of reducing the female image to a stereotyped object of mere commercial persuasion, also able to affect customers’ actions.

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