Tag:authenticity

Brand Guardians: Effective Strategies Against Cyber Counterfeiting: Part 1

Jul 09 2025

In this two-part series, we show not only how to protect your brand from counterfeiting but also how your efforts to do so can simultaneously reduce organised crime, people trafficking, forced labour, toxic health risks and environmental crimes.

Dior’s Foray Into Blockchain: Fashion and Digital Proof of Authenticity

Oct 16 2023

Dior’s B33 Sneaker

In July 2023, Dior announced its first foray into blockchain when it released B33 sneakers for men, a further example of how brands are evolving how they interact, influence, and collaborate with consumers.